Manage the implementation and fulfillment of the Toyota "Win a
Vacation from the Ordinary" Sweepstakes in the Chicago market ensuring
the sweepstakes was properly showcased in each dealership. The end result
was to create a custom database for each participating Toyota dealership.
with the Toyota USA, a custom direct mail piece and point of purchase
kit was designed to fit within strict brand standards and coordinate
with pre-produced national promotional materials. The point-of-purchase
materials were displayed for a one-month period. Upon completion of
the program, CSMG coordinated entry box pick-up, selected the grand
prize winners and provided each dealership with a list of interested
customers for follow-up.