TAG Restaurants


Corporate Identity, Stationary &
Web Site Design

TAG Restaurants is a Chicago-based restaurant management group specializing in great food, served friendly and fast.
The client sought an identity, which at first glance, captured the industry and service they provide.

Using the green circle as a spotlight, we deveoped a nouvea riche chef as the centerpiece of the identity. The typography compliments the crisp, artistic style and shaded treatments apparent on the character. Watermarked enlargements of the chef enhance the stationary and offer depth to the designs. To further strengthen the brand we created an interactive web site that provides rich content on the company. Click on the number 2 to view the site.

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