Sport & Social Club
 



 


Category
Summer Leauges T-shirt

Challenge
Develop a "cool" t-shirt design incorporating two colors and several sponsor logos.
Located in four major metropolitan cities, the Sport & Social Club provides coed sports leagues to a target audience of 18–30. Every participant receives a complimentary seasonal T-shirt.

Solution
While researching clothing trends for our target market, we noticed an extreme popularity in oriental-asian designs. Every shirt design has to include sport icons attributed to that season. In conjunction with this knowledge, we blended sport balls, traditional orient icons, a chinese proverb, and a delicate font in a rich gold/maroon color palate.

The result was OUTSTANDING! We developed the most popular league t-shirt design ever created for the company.

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