the Shell brand and increase volume at participating Shell locations
by creating a turn key program executed at the retail level.
Loyal Shell customers were rewarded with a 2 for $54 (2 for 1) lift
ticket offer at Copper Mountain and Winter Park Resorts throughout ski
season. The program was communicated with eye catching POP at
over 90 Front Range Shell locations. Shell customers received a free
lift ticket with every lift ticket purchased by attaching 3 receipts
for 10 gallons or more to a loyalty card and presenting the card at
the ski resort. The promotion was turn key for all parties and proved
so successful in 2003 that it was repeated in 2004.