Cart Racing
 



 


Category
Advertising Campaign, Promotional Materials & Web Site Design

Challenge
Gentleman start your engines! Announced just 5 months before race weekend, The Cart Grand Prix of Chicago was on after being cancelled by the event promoter. Working in an extremely abbreviated time frame and against the news of cancellation CART desired a unique, alternative campaign to attract new and current race enthusiasts.

Solution
Approaching the project with all five senses, our creative team designed hip promotional and advertising materials for the event. Working daily with CART's management team, CSMG also created and managed several sponsorship alliances, as well as an aggressive media and public relations schedule.

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