Aurelio's Pizza
 



 


Category
Direct mail

Challenge
Create a cost effective advertising piece for a neighborhood pizzeria.

Solution
A playful “tax break” direct mail campaign rewarding core Aurelio’s customers with 3 weeks of valuable coupons was created for April. The coupons were Aurelio’s way of saying thanks to their valuable customers.  Redemption numbers are not in to date, however a similar campaign resulted in over 8%.

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